One of the biggest challenges for start up and new companies is getting their solutions to market and sell them successfully. Having developed great products these companies often fail to get the solution ‘out of their doors’ in order to generate revenue and cash flow. The management of start up’s in the IT industry is usually very technically driven. They tend to continue spending resources for the extension of a ‘ready to go product’ than looking at the commercial aspects of the business which is at least equally important. For those, there’s a high risk of going out of business before having even started.
Start Ups which need to raise (addittional) money to start or continue with their business need to be aware that Banks, Venture Capitalists and other Investors have a close eye on the financials of companies, already. This applies for those asking for money and especially for those they have invested in. The ‘ghost’ of the dot.com bubble is still all over the place. So Investors are still extremely focused on the business plan, timing of the ‘go to market’ strategy and expected ROI.
SMF-Global has taken over projects for supporting start up and new companies in EMEA to taking their solutions to market. Tasks involve defining the right sales approach for its customer’s solutions and products, development of marketing communication tools and setting up the service and support infrastructure incl. the logistics for product shipment, repair and RMA procedures. The level of SMF-Globals engagement can be from pure consultancy services all the way up to taking an active role in its customer’s organization for a limited period of time.